Wildflowers. A wildflower is a flower that grows in the wild, meaning it was not intentionally seeded or planted. The term implies that the plant probably is neither a hybrid nor a selected cultivar that is in any way different from the way it appears in the wild as a native plant, even if it is growing where it would not naturally. The term can refer to the flowering plant as a whole, even when not in bloom, and not just the flower. Wildflower is not an exact term. More precise terms include native species, exotic or, better, introduced species, of which some are labelled invasive species, imported and naturalized. In the United Kingdom, the organisation Plantlife International instituted the County Flowers scheme in 2002, see County flowers of the United Kingdom for which members of the public nominated and voted for a wild flower emblem for their county. The aim was to spread awareness of the heritage of native species and about the need for conservation, as some of these species are endangered. For example, Somerset has adopted the Cheddar Pink, London the Rosebay Willowherb and Denbighshire.